European football, like many other sports, has been hit hard by the pandemic – over the past two seasons around 6 billion euros in revenue has been lost, according to Steven Zhang, the Chairman of Inter Milan.
And that’s because the stadiums were empty as his club won their first Serie A title for 11 years.
Inter was also one of the 12 clubs involved in the ill-fated attempt to launch a new competition, the European Super League earlier this year.
Here, Stephen Cole asks him just what lessons can be learned from that difficult time? And how can football’s finances get back on track?
MEET THE EXPERT
Steven Zhang is the Chairman of Serie A champions Inter Milan.
He has also been the only Asian on UEFA’s Club Competitions Committee and was the first Chinese member of the European Club Association Executive Board.
He is President of Suning International and has featured in Fortune China magazine’s “40 under 40”.
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