Social media has become a dominant force in political campaigns around the world. Digital advertising across social media and digital platforms is projected to reach $11.6 billion in the US midterm election.

In France, with the election scheduled next year, influencers are set to play a key role in the campaign. And in Brazil, after losing the first round, President Lula’s decision to turn to the Internet is credited with winning an historic fourth term. What’s the impact of social media on elections? #Elections #midterms #voting #socialmedia #heat

Host: Anand Naidoo

Guests:
Igor Coelho host of the Flow Podcast with more than 40 million monthly YouTube views.
Klaus Larres is a Distinguished Professor of History and International Affairs at the University of North Carolina in Chapel Hill.
Pieter Cleppe is Editor-in-Chief of the Brussels Report.EU.
Imani Cheers is a Cultural Curator and Professor of Digital Storytelling at George Washington University.