In this digital age dominated by technology – cultures around the world are finding it harder to pass down traditions shaped by simpler times. In Mexico, we see teenagers turning away from a lifestyle that includes sombreros and mariachi music.
The Charro, or Mexican Cowboy – the personification of traditional Mexican culture.
Hailing from rural Mexico, they gather to compete in rodeo competitions called Charreadas, to fling lassos, ride bulls, and show off their horsemanship.